When discussing PPC advertising, it's essential to talk about Google AdSense. This is the most popular advertising program that can help you monetize traffic. Google AdSense is safe, secure, and transparent. However, Google AdSense isn't the only option. You can also choose Google AdSense Alternatives, such as:

Media.net: Recommended for established bloggers

Propeller Ads: Recommended for pop-under. A pop-up advertisement is one that opens behind a browser's active window, and the advertisement is seen when the active window gets closed.

Monomeric: Recommended for mid-sized blogs

One of the reasons why you can opt for AdSense alternatives is that AdSense requires marketers to meet specific metrics before partnering. Overall, a good advertising program should enable you to make money as you grow your site.