Paying for it is cheating, right? When it comes to promoting your website, generating web traffic sometimes needs a helping hand. Using SEO is great and is an approach we (and every other marketer) highly recommend - but a aid boost to your web traffic can make a big difference to your business.

These days, there is a lot of different sources of paid traffic available online. And there is were not talking about those I will send 10,000 people to your website in 3 days kind of packages (although we will take a look at those too). 

Paid web traffic is a relatively broad term, and we're going to look at the pros and cons of many of the options available. Pay-per-click (PPC) is perhaps the best-known option for buying website traffic, but there are actually quite an array of options available.