Paid traffic is defined to the visitors when there getting it through advertising. It has a opposite approach to reach. Instead of how a visitor comes to you, there is where you can get paid for impressions and how it is controlled on how to get the offer for the user.

In practice, affiliates can buy the traffic from the ad network, and in social platforms there are seo, and test for different combinations of ads, there is landing pages and offers on how the converts best to work. There are main advantages of how it is controlled through instant feedback.

CPC, CPM, and CPA, some smart affiliates can have a mix and match of how the models is working depending on the offer and funnel stage, but there is a AI optimization tool that the balance and cost is in performance without a manual or micromanagement.